Digital training, consultancy and coaching that helps you to communicate better in a socially connected world
“Achieve through fun and laughter;
life is to be enjoyed, not endured.”
Strategic digital training and consultancy encompassing social media and content marketing
Insightful coaching and mentoring for individuals and teams
Facilitate productive and inspiring workshops
With oodles of passion, energy and enthusiasm – I bring fun and laughter to work
With integrity – I ask the difficult questions to find clarity of purpose and build solid foundations
With tools and techniques – I bring structure, focus and flexibility
Because I thrive on coaching people from stuck to unstuck
Because I’m passionate about inspiring and equipping others to drive digital marketing forward
Because I want to spend my time on those things I’m good at, that I enjoy, and that matter most
Freelance digital trainer, consultant and coach with 15+ years digital experience at Tesco, Coca-Cola and others
Mother, wife, dog-lover, gin drinker, joke teller (the ruder the better)
Don’t just take my word for it
“Jude created a bespoke digital marketing training programme for Cedar that not only inspired the team to think more digitally, but challenged them to think more strategically. Her passionate and motivating style left the attendees excited, engaged and eager to get going.”
“Jude has brought invaluable digital marketing insight into the organisation. Her shrewd understanding of digital communications is helping us build a better mobile app that will support young disabled people. We would recommend Jude to anyone looking for strategic support and digital marketing expertise.”
“Jude encouraged us to evaluate our entire marketing approach from a digital perspective, and wasn’t afraid to ask challenging questions. She worked with us collaboratively to create a pragmatic yet ambitious digital marketing solution. We found the whole experience inspiring and look forward to working with her again.
“Jude’s experience in senior in-house roles and strong agency relationships provided us with valuable support and expertise as we progressed the digital transformation of our business. I am delighted to strongly recommend her.”
Judge a person by their questions rather than by their answers
We are living in a digital, socially connected world.
This is a VUCA world – volatile, uncertain, changing and ambiguous where digital disruption is causing a communications revolution.
My approach to supporting your digital marketing transformation is simple:
1) Where are you now?
Assessment of current digital marketing capability and set up – looking from a customer perspective, from a marketing perspective and at an organisational level.
2) Where do you want to get to and why?
Collaborative consultation with workshops on identifying purpose and setting short, mid and long term goals
3) How will you get there?
Consultancy and training to help you create the right strategy for your organisation
4) Staying fresh
Ongoing mentoring and coaching to support your teams on the journey
If it doesn’t challenge you, it doesn’t change you
I offer three standard programmes which will inspire you, increase your knowledge and skills, and put you one step ahead of the curve when it comes to digital marketing:
Programme 1: Communicating in a socially connected world
An introduction to the changing digital marketing landscape that explores the opportunities and challenges faced by modern marketer.
Programme 2: Talkable content marketing that travels
A detailed look at the motivations behind why people share, the role of emotions within content and the role of social media in spreading stories.
Programme 3: Content marketing essentials
A practical guide to what makes rich content, co-operative content creation and working in an agile fashion.
A manager tries to change people; a coach knows to grow them
Coaching is a collaborative process where we use open conversation, questions and tools to help you unlock answers:
My goal with coaching is to help you move from stuck to unstuck. I have a bold, challenging approach so I’m not for the faint-hearted!
“Jude has a natural coaching style and it’s clear she thrives on helping others work logically through their thoughts and problems to find their own clarity and solutions. She is smart with a warm approach but is not afraid to ask difficult questions and therefore manages to breakthrough the complex and ambiguous.”
“Jude helped me explore and articulate my own style of authentic leadership, and made me realise I had the ability to re-interpret and therefore control difficult situations. I’ve now taken on an entirely new work challenge, confidently, assuredly and with fresh self-knowledge.”
“Half my battle is having confidence in my own abilities. Jude has equipped me with the right tools to question negative feelings, and helped me focus on my strengths and values to realise my potential. I come out of each coaching session feeling motivated, energetic, and with a greater sense of control over my career. After only a few sessions with Jude, my personal development has moved on much more than I had ever imagined it could, and I cannot recommend her enough.”
“I find Jude’s coaching sessions really engaging and she makes me think about things from a number of different perspectives. Now, when I find myself in challenging work situations, I am able to draw on what has been discussed and explored in previous coaching sessions. This makes me feel increasingly confident, and enables me to be more effective in my job.”
Let’s chat about how I can help you